Archive | marketing

Makeover

23 Jul

I went to my website the other day just to see something and, in my horror, discovered that my website no longer existed. Insert minor freak out. Apparently I never got the memo that MobileMe was discontinuing its services and so all websites hosted by the platform would be defunct. However, this was a sort of blessing in disguise as it allowed me to completely rethink and remake my website. It ended up being really fun, and a great opportunity to look back at all that I’ve accomplished. This gave me even greater motivation to create a website that truly reflects me and what I am capable of. So many of these actor marketing gurus talk about brand and image. I find, that it kind of ends up happening without too much trying. If you stay true to yourself while you market, you wind up with a very specific look and feel to you. I could be wrong. Maybe you’re looking at my Twitter, Facebook, Website and thinking what is this girl talking about. Anyway, I feel they all represent me pretty well– especially as far as a casting director or agent or film director is concerned.

The new site was like a new boost in the entire acting career department, which I’ve been feeling pretty shitty about recently. I even got some new photos taken over the weekend to use online, marketing or where ever. I also got the rough cut of the teaser trailer for my movie. This career is full of ups and downs so sometimes you have to create your own ups to keep on going…

Well, without further ado, please check out the new and improved, NinaHarada.com!

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Good Things Come in Threes (or More)

13 Feb

I was going to write this post about three projects I have in a row, when another amazing opportunity landed in my lap– hence, “good things come in three or more”. I’ve said this before, and I’ll say it again, opportunity breeds opportunity! This is the time that it’s really, really important I stay on my submissions, auditions, marketing, networking, etc. I can’t get lazy now no matter how exhausted I may feel (and I am! I want a vacation so badly…) because now is the time I should be doing even more!

I feel a lot of good energy in the air right now, and for good reason =): completion of the second rendition of my original screenplay with my writing partner (just over a year now we’ve been working on this) and getting ready to have a reading; release of the short I shot last year; the three projects in a row that initially inspired this post (Occupy the Heart, which is happening now; Vagina Monologues, which opens in March; and Central Air, which opens in April); and the latest opportunity that just came my way, a really awesome networking gig happening this Wednesday!

It is no coincidence that all of these things are happening at the same time. When it rains it pours. And when I find myself complaining that I have too many lines to memorize at once or having scheduling conflicts between shows and auditions, I have to stop and think to myself- that is a good problem to have! I can’t let the weeks or months pass, satisfied that I’m busy, and not continue to go after the dream. I admit, I have done that in the past… a lot. I’ll get cast in a show or a short or something, and then stop doing submissions and therefore stop auditioning for a solid month! Not good. You have to keep chugging along. And I’m chugging! I’ve been working hard on my target agency lists, finally signed up for a CD workshop and actually making and meeting my bi-monthly goals from this awesome artist-check-in group I am a part of. And it’s only February! Yessss. This is the year I’m going to squash that fear. This is the year…

Actors Resume, Headshot and Website as Marketing Tools

9 Mar

One of my fave actor-friendly bloggers, Bonnie Gillespie, has embarked on a 5-week Critiquing series on her weekly column, The Actors Voice. She opened her email inbox to headshots, resumes and websites from the everyday actor to get critiqued on her column. The main theme of her critiques is that your resume, headshot and website are all marketing tools, first and foremost.

Here is a link to her in-depth actors resume critiques.

Here is a link to her headshots critiques.

Here is a link to all of her old posts, which cover resumes, headshots, cover letters, demo reels and websites.

She’ll be having more posts in the Mondays to come…

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